08 SEP 2010

EurActiv

Better communication of EU affairs by public service broadcasters is key to bridging the gap between the European Union and its citizens, said the European Parliament yesterday (7 September), highlighting in particular the "huge potential" of social media to reach out to young people.

Low turnout in EU elections highlights "the need to continue efforts to overcome the distance between the EU and its citizens,"MEPs said, adopting a resolution drafted by Danish MEP Morten Løkkegaard.

The report calls on the EU to "foster the establishment of transnational media […], while tightening up the rules intended to safeguard pluralism and combat concentration of media ownership," identifying broadcasting Euronews in all EU languages and making the Parliament's EuroparlTV service "more effective" as ways of achieving this.

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